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MindfulFlow AI Feature Launch
We're launching AI-powered meditation sessions for MindfulFlow. Let's make a big splash!
Feature tech spec
User research
Thought for 12 seconds
Your well-primed for a high‑impact launch. Context-aware, 3–5 minute sessions with on‑device privacy. That's strong differentiation versus generic meditation apps.
To help with the launch I need some key details:
What's the primary objective for this splash (awareness, feature adoption among current users, net-new acquisition, premium conversion, or team/enterprise uptake)?
What's the rough budget and launch window (and key markets)?
Reply with answers, or say "express mode" and I'll infer and proceed.
To help with the launch I need some key details:
What's the primary objective for this splash (awareness, feature adoption among current users, net-new acquisition, premium conversion, or team/enterprise uptake)?
What's the rough budget and launch window (and key markets)?
Reply with answers, or say "express mode" and I'll infer and proceed.
Feature adoption and net new acquisition. 10K budget over 1 month. US market. Let's go express mode!
Great—objectives set (feature adoption + net-new), $10K over 1 month, US market. I'll proceed in express mode and handover to the Campaign Architect to build the plan.
+ context
Chat with agent, @ to mention
MindfulFlow AI Feature Launch
Building campaign plan...
Build: Architecting your launch plans
Strategic Narrative
Objectives and KPIs
Target Audiences
Core Messaging & Creative Concepts
Channel Mix
Content Plan
Q&A
MindfulFlow feature launch
MindfulFlow AI Feature Launch
This campaign introduces MindfulFlow's AI personalization, turning generic meditation into smart sessions.
Properties
Moe Soh
Planning
01/09/202501/12/2025
€ 10,000
Campaign Narrative
We're launching AI personalization to solve the #1 complaint from our user research: 'meditation apps don't fit my actual workday.' This campaign positions MindfulFlow as the first meditation app that actually understands your schedule, stress patterns, and workplace context - turning meditation from another thing on your to-do list into the solution that makes everything else manageable.
Campaign Plan
Foundations
FD_001
Run agent
Audience & competition
FD_002
Waiting
Core messaging & creative c...
FD_003
Waiting
Tracking plan
Planned
CH_001
Product Hunt launch
CH_002
Lifecycle Emails
CH_003
Paid Instagram
Building
Review
Launched
Done
Monitoring
Orchestration Agent
Agent thinking...
+ context
Chat with agent, @ to mention
gpt-5
Orchestration
Orchestration Agent
Agent thinking...
THE PROBLEM
Marketing is stuck in "glue-work"
Inspiration killed by operation
Got an idea. But you're buried in spreadsheets & presentations. 'Aligning' before the 'handoff'. Trackings broke again. And you've downloaded 20 CSVs since Monday.
Drowning in data, starving for insight
More data than ever. Better tools than ever. Five dashboards checked. Three CSVs merged. Two hours invested. Zero confidence in what's actually working.
"We spend more time managing our martech stack than marketing to our customers."
Every CMO, everywhere
(probably...)
THE SOLUTION
Introducing the Integrated
Marketing Environment
One platform that thinks, builds, executes, and learns.
IME
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Intelligent campaign plans in minutes.
Describe what you want to achieve. AI generates complete campaign strategies, messaging frameworks, and channel-specific tactical plans—all grounded in your business context.
MindfulFlow AI Feature Launch
Feature adoption and net new acquisition. 10K budget over 1 month. US market. Let's go express mode!
+ context
Chat with agent, @ to mention
Let's build your campaign
Analysing your request...
Plan: Gather key campaign information
Business Context
Target Audience
Market & Competitive Landscape
Product & Value Proposition
Campaign Objectives & KPIs
Channel Preferences / Constraints
Creative Inputs
Plan: Gather key campaign information
Business Context
Target Audience
Market & Competitive Landscape
Product & Value Proposition
Campaign Objectives & KPIs
Channel Preferences / Constraints
Creative Inputs
LAUNCH
Launch-ready in hours, not weeks.
AI agents generate all the assets you need—creative briefs, content outlines & targeting specs. All optimised for each platform. You review, refine, and deploy on your timeline.
(some examples)
OPTIMISE
Monitors, learns & improves 24/7.
Integrated across your stack. Moso monitors performance, identifies issues, and recommends optimisations. With new output and tactical adjustments ready to deploy.
Built on 4 intelligent pillars
working together
Integrated across your stack. Moso monitors performance, identifies issues, and recommends optimisations. With new output and tactical adjustments ready to deploy.
Strategy
Moso thinks like a CMO. It strategically analyses both user & agent requests to ensure actions are aligned with business objectives, KPIs, budgets and brand.
Memory
Moso knows your business & builds institutional knowledge from your campaigns. What worked, what didn't, and why. So recommendations get smarter over time.
Orchestration
Moso is a multi-agent system. Ensuring alignment across every channel and touchpoint. Generating coordinated, platform specific tactics, that work together, not in isolation.
Improvement
Moso analyzes performance data to spot opportunities and issues early. Recommending budget shifts, creative refreshes, and tactical adjustments backed by evidence.
Build
Launch
Optimise
Learn
OUR VISION
Building for the next decade
of marketing, and beyond.
Marketing shouldn't be about managing tools. It should be about understanding customers, crafting compelling narratives, and driving growth.
We envision a world where AI handles the complexity; the execution, optimisation, and analysis. So marketers can focus on what the machines can't do:
Strategic thinking, creative vision, and human connection.
This is why we're building the IME.
A digital partner that thinks, builds, and learns. Agents as operator, Marketer as inspirator.
AI and human in perfect sync.
The future of marketing isn't about more tools, or more complexity.
It's more clarity.
Join us in building it.